PD Foundations · Vol. III · Appendix C

Logic model template

Snapshot of the April 2024 edition · U.S. Department of State (R/PPR) · Public domain · Unabridged · State's internal edition is authoritative over this copy

Contents
Initiative objective

If successful, what will the initiative achieve?

Initiative hypothesis

What is the logic that underpins the initiative? Why do we think it will work?

Inputs

What resources are available?

Audience

Who do you most need to reach or persuade?

Actions / activities

What PD activities will you implement to reach that audience?

Outputs

What are the direct results (typically a count of what has happened)? E.g., number of social media engagements.

Short-term outcomes

What changes in audience attitude, skills, beliefs, or behaviors do you want to see immediately?

Long-term outcomes

What long-term, lasting changes do you want to see in audience attitudes, beliefs, and behaviors?

Assumptions

What do we believe to be true about our operating context and audience(s)?

The logic model: objective and hypothesis up top, six columns from inputs to long-term outcomes, and the assumptions beneath everything. Retyped from the source document's graphic.