Expo 2025 Pavilions: An Index of Reviews

This post focuses on what makes a good Expo pavilion, introducing a simple analysis framework and then diving in with a favorite example from Expo Dubai 2020.

After my last experience with Spain’s pavilion in 2020 Expo Dubai, Spain was on my must-visit list during the trip to Osaka. Spain’s pavilion had a simpler design than in Dubai, with essentially just two experiences: one focused on connection with Japan and a second on Spain as a destination.